Brian Solis’ 10 Steps to Become an Adaptable Business
Published on July 30th, 2012
Written by: Samantha Strauss
Great write up on the TechCocktail blog on Brian Solis’ newest book.
He had one of the strongest voices on adaptive use and how to develop SM into “now movement”.
“We live in a connected world, a world where we share with our communities an abundance of information every minute of the day, where one click can influence society and one review can change the course of a corporation. We’ve entered an “empowered era of consumerism” in which a business needs to meet their corporate objectives while staying relevant and listening to their customers.”